Christmas tree farms are a common sight throughout Watauga County. While the majority of those farms sell to wholesale markets, a third of these farms sell directly to consumers through the Choose and Cut concept. From mid-November through December locals and visitors alike flock to area Choose and Cut farms to hand-select the perfect Christmas tree for their home.
Choose and Cut is an important part of the tourism industry of the High Country. Taking place during the "shoulder season" between the leaf and ski seasons, Choose and Cut farms help draw visitors to the area that financially support area retail businesses and lodging establishments. Many visitors are attracted to farms that offer agritourism activities such as hayrides, Christmas shops, mountain crafts and music, and petting zoos.
The 2010 Choose and Cut Season faced winter-weather challenges that forced some farms to shut down during the busy pre-Christmas rush. However grower surveys indicated an overall successful season, with county-wide tree totals increasing 10% over the 2010 tree sales.
Choose and Cut farms partner with several local tourism entities including the Watauga County Tourism Development Authority, the Boone Chamber of Commerce, the Blowing Rock Chamber of Commerce, High Country Host, and the Watauga County Cooperative Extension. For more information on Watauga County Choose and Cut farms, visit: www.wataugachrismtastrees.org.